s.Oliver is a fashion brand that was founded in Rottendorf in 1969 by Bernd Freier, a trained coachbuilder. He opened his first boutique under the name Sir Oliver. The name was inspired by the fictional character Oliver Twist. Due to legal disputes, however, the name was then changed to s.Oliver. The international expansion began in 1998 with the first shop in Austria and over the following years, s.Oliver also opened shops in other countries. The brand's guiding principle is "from the family for the family". The company designs its fashion for both women and men, and in addition to clothing, body beachwear and accessories are also listed in the brand's range. The jewellery has classic style elements with trendy attributes and represents a mix of timeless elegance and modern design. The range changes constantly and is therefore always up-to-date. s.Oliver has numerous sub-brands, such as Chaloc and QS. Since 2014, the well-known handbag manufacturer Liebeskind has also been a subsidiary of s.Oliver.